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Sports science 252


 
Module code SPK 252
Qualification Undergraduate
Faculty Faculty of Humanities
Module content

Social marketing of sport and recreation
The principles and processes of the social marketing approach to recreation and sports services are clarified and analysed. The Benefit-based Management Model of recreation and sports management and the concept of added value are applied to service providers in the public sector as well as the private sector.
Module credits 10.00
Service modules Faculty of Economic and Management Sciences
Prerequisites No prerequisites.
Contact time 3 lectures per week
Language of tuition Double Medium
Academic organisation Sport and Leisure Studies
Period of presentation Quarter 4
The information published here is subject to change and may be amended after the publication of this information. The General Regulations (G Regulations) apply to all faculties of the University of Pretoria. It is expected of students to familiarise themselves well with these regulations as well as with the information contained in the General Rules section. Ignorance concerning these regulations and rules will not be accepted as an excuse for any transgression.

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